See Barcos HDR Light Steering Technology in person at a theater near you.

Barco, a leader in laser-powered cinema solutions, has announced the upcoming release of *TRANSFORMERS ONE* as the first HDR presentation in its new premium cinema experience, HDR by Barco. This groundbreaking High Dynamic Range (HDR) experience will debut in select theaters across major US cities, including Los Angeles, New York, Dallas, Miami, and Kansas City, beginning September 20th.

In collaboration with AMC Theatres, B&B Theatres, and Regal Cinemas, Barco is launching this limited-run program to offer audiences an exclusive preview of its next-generation cinema technology. The HDR by Barco experience is designed to elevate the visual impact of movies, delivering highlights that are over six times brighter than those seen in traditional projection systems, all while maintaining deep, detailed shadows.

Central to this innovation is Barco’s patented Lightsteering technology, which redistributes light across the screen to enhance image depth, clarity, and range. This approach not only produces a high-contrast image but also supports a wide color gamut, providing filmmakers with expansive creative possibilities. Moviegoers will be among the first to witness this cutting-edge technology, setting a new standard for cinematic presentations.

This exclusive HDR experience marks the beginning of a new era in cinema, with Barco poised to roll out its HDR technology more broadly in the near future. For now, audiences in the selected cities can look forward to a truly immersive visual experience that redefines the way we see movies on the big screen.

Author: Alan Gouger

Contact: al**@ht******.com