CinemaCon chooses Harkness Screens for CinemaCon 24

Harkness Screens has announced that for the tenth consecutive year, its Clarus XC technology will be the screen of choice for 2D and 3D theatrical presentations during Cinemacon 2024, which is being held April 8-11 at Caesars Palace in Las Vegas.

The show’s auditorium in the Colosseum at Caesars Palace will feature a 21.64 meter by 9.44 meter, (71 feet by 31 feet) Clarus XC 170 screen used to showcase both 2D and 3D content from major studio partners.

“We’re delighted to continue our long association with Cinemacon providing our Clarus XC technology for the tenth consecutive time to the Colosseum,” said Harkness Screens CEO Mark Ashcroft. “Each year the Colosseum transforms into one of the most iconic movie theatres in the world and we’re extremely honoured that work alongside the CinemaCon team, our technology partners, and studios to create this amazing space. After more than a decade as the screen of choice for movie conventions and premieres around the world, we’re delighted that our premium fourth generation 3D/2D screen technology continues to be recognised as the best in the industry for creating superior movie-going experiences.”

In addition to the showcase Clarus XC screen, Harkness will be unveiling a brand new fifth generation screen technology during CinemaCon 2024.  A first of its kind engineered screen for laser projection, this new technology promises to wow visitors to the show and movie-goers around the world.

“Over the past five years, we’ve been working alongside projector manufacturers, exhibitors, and the Hollywood community to develop a brand new 2D and 3D screen technology specifically engineered to meet the needs and challenges of laser projection.  Following successful technology and customer trials and incredible feedback, we’ll be launching this new technology at the show,” Ashcroft said.