Laser cinema projectors are turning its beams on electric vehicle manufactures.

China’s top maker of laser cinema projectors is turning its beams on electric vehicles, as cut-throat competition among domestic carmakers creates demand for advanced displays and new kinds of in-car entertainment to make their models stand out.

Appotronics — laser display tech provider to more than 30 per cent of China’s cinemas and with a 70-80 per cent share of the country’s market for laser movie projectors — is now offering cinematic experiences to back-seat passengers with big-screen displays.

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