Portrait Displays and MediaTek Collaborate to Launch the World’s First Calman Ready TV Chip
Portrait Displays, the global leader in color calibration solutions, has collaborated with MediaTek, the global fabless semiconductor company powering the smartest TVs worldwide, to create the world’s first premium smart TV chip with Calman Ready functionality.
Portrait Displays’ Calman® color calibration solutions are widely recognized for revolutionizing color accuracy. As pioneers in the industry, Portrait strives to preserve creative integrity by offering color-accurate calibration solutions, so viewers can enjoy content the way the artists intended. MediaTek’s multimedia expertise and industry leadership make them the perfect partner for Portrait’s mission to provide optimized and precise color solutions for Smart TVs around the world.
MediaTek is the first smart TV chip designer to integrate full Calman Ready (CMR) functionality on a chip. With MediaTek’s Pentonic chipset family, television manufacturers can easily add the Calman Ready Feature to their product line-ups, increasing their marketability to retailers and providing consumers with premium entertainment experiences at home.
“Our collaboration with MediaTek is an exciting step in making calibration more accessible for everyone,” commented Eric Brumm, CEO of Portrait Displays. “MediaTek Pentonic smart TV chips offer solutions for TV manufacturers that fit every budget. With pre-configured Calman Ready functionality right on the chip, implementation of Calman AutoCal is greatly simplified.”
Portrait is the driving force of the democratization of color calibration. Whether a home enthusiast, a professional calibrator, or a retailer providing Calibration as a Service (CaaS), Calman makes it easier to learn calibration, perform calibration, and sell calibration. Now with Portrait and MediaTek’s collaboration, television brands can quickly and efficiently join the Calman Integrated Solutions program and become part of the vast Portrait Displays Universe…